Why you need a ‘Google My Business’ listing

One thing I’ve found repeatedly with my clients is that they are missing a huge marketing opportunity and they don’t even know it. One of the best ways to secure new clients and help previous purchasers return is by setting up your free Google My Business account and listing. Why should you set it up?

Let’s set the scene: You’re looking for a toy store to grab something for your niece’s birthday. You’re heading to a different neighbourhood for some other errands today too, and figure there might be something you could pick up while you’re already there. So, you grab your phone and type into your Google Search: